How not to establish credibility

Quick word to the wise - if you're the sales representative of a major supply company, and you're trying to sell a nutrient to a manufacturer, putting together a customised presentation brochure is a lovely touch. I appreciate it.

However, do realise that I'll also read it, and therefore trying to show that your product has been widely reported in international news by including an article on how laughter helps your stomach muscles may not win my respect. Even if you do go through and use a dodgy Powerpoint red circle to emphasis it, I'm still likely to notice that it has nothing at all to do with the product you're trying to sell me - or any other natural supplement, for that matter!

It doesn't matter how many printouts of my company's website you include and splatter with comments on how well the ingredient matches our identity. And including a screendump of a pubmed search with a few animal studies does not prove your ingredient is well researched. Sorry.

I'm still going to conclude that either you're a moron, or you think I am. Neither are likely to inspire me with an overwhelming belief in you or your product.

It does give my stomach muscles a good workout, though.